RESONATE
Professionals are often judged by how clearly and effectively they express ideas and influence others — but the real impact comes from how authentically they connect.
Welcome to RESONATE — the podcast where courageous communication leads to transformational influence. This isn’t about corporate speak. It’s about unlocking the magnetic power of authentic connection to create leaders people choose to follow, shift cultures, and inspire action.
Hosted by Shannon Jenkins — the storytelling strategist trusted by leaders at Nestlé, Nespresso, IMD, and Google — RESONATE has reached over 60,000 listeners through 152+ episodes featuring NYT best-selling authors & thought leaders who know that authenticity builds trust and storytelling is a superpower.
Welcome to a new communication era.
Connect with me on IG: https://www.instagram.com/shannonjenkins.co/
LinkedIn: https://www.linkedin.com/in/shannonjenkinsspeakercoach/
Or through my website: https://www.shannonjenkins.co/
RESONATE
Building an Online Business + Finding Your Niche & Core Message
💌Join the FREE newsletter RESONATE, your bi-weekly dose of storytelling, personal branding, and actionable insights—all designed to help you build a business that truly resonates ✨
In this episode, I’m pulling back the curtain on the crucial steps to building an online business—finding your niche and creating a clear, compelling core message. I dive into my own journey, sharing how I went from “chucking spaghetti at the wall & hoping it sticks” to gaining the clarity and focus that transformed my business.
You'll also hear from past FAVORITE guest Sarah Baldwin, who shares a unique perspective on finding your niche and scaling her own thriving online business. We discuss why honing in on a specific audience is critical in a crowded market, and how to stay aligned with your passion while building a business that resonates.
Whether you’re just starting out or looking to sharpen your focus, this episode is filled with practical insights and candid stories to help you build a sustainable, successful online business.
PS: Connect with me on Instagram, LinkedIn or otherwise drop an email at: hello@shannonjenkins.co
PPS: I HIGHLY recommend listening to the past episode with Sarah - your nervous system will thank you ;) Oh, and connect with her over on Instagram
