RESONATE
RESONATE is your backstage pass to the world of storytelling, branding, and business growth. I’ll take you behind the scenes with top entrepreneurs, thought leaders, and consultants to uncover the real strategies they use to build authentic brands and craft messages that truly resonate. With a mix of actionable advice and inspiring personal stories, this podcast gives you the tools to grow your influence, impact, and income—by mastering the art of storytelling.
And as for me? I’m Shannon Jenkins. I’ve helped executives at Fortune 500 companies like Google, Nespresso, Nestlé, and KPMG—plus some of the biggest online creators— create presentations that get people to sit up, lean in, and take action. But what really lights me up? Helping entrepreneurs, coaches, and consultants find stories that feel real—the ones that connect on a human level and inspire lasting change. (And we’ll have fun along the way, because let’s face it — JOY is the secret to real success).
Connect with me on IG: https://www.instagram.com/shannonjenkins.co/
Or through my website: https://www.shannonjenkins.co/
RESONATE
Building an Online Business + Finding Your Niche & Core Message
💌Join the FREE newsletter RESONATE, your bi-weekly dose of storytelling, personal branding, and actionable insights—all designed to help you build a business that truly resonates ✨
In this episode, I’m pulling back the curtain on the crucial steps to building an online business—finding your niche and creating a clear, compelling core message. I dive into my own journey, sharing how I went from “chucking spaghetti at the wall & hoping it sticks” to gaining the clarity and focus that transformed my business.
You'll also hear from past FAVORITE guest Sarah Baldwin, who shares a unique perspective on finding your niche and scaling her own thriving online business. We discuss why honing in on a specific audience is critical in a crowded market, and how to stay aligned with your passion while building a business that resonates.
Whether you’re just starting out or looking to sharpen your focus, this episode is filled with practical insights and candid stories to help you build a sustainable, successful online business.
PS: Connect with me on Instagram, LinkedIn or otherwise drop an email at: hello@shannonjenkins.co
PPS: I HIGHLY recommend listening to the past episode with Sarah - your nervous system will thank you ;) Oh, and connect with her over on Instagram