RESONATE
RESONATE is your backstage pass to the world of storytelling, branding, and business growth. I’ll take you behind the scenes with top entrepreneurs, thought leaders, and consultants to uncover the real strategies they use to build authentic brands and craft messages that truly resonate. With a mix of actionable advice and inspiring personal stories, this podcast gives you the tools to grow your influence, impact, and income—by mastering the art of storytelling.
And as for me? I’m Shannon Jenkins. I’ve helped executives at Fortune 500 companies like Google, Nespresso, Nestlé, and KPMG—plus some of the biggest online creators— create presentations that get people to sit up, lean in, and take action. But what really lights me up? Helping entrepreneurs, coaches, and consultants find stories that feel real—the ones that connect on a human level and inspire lasting change. (And we’ll have fun along the way, because let’s face it — JOY is the secret to real success).
Connect with me on IG: https://www.instagram.com/shannonjenkins.co/
Or through my website: https://www.shannonjenkins.co/
RESONATE
Storytelling: The Secret to Skyrocketing Your Sales
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"Stories aren’t just memorable—they’re transformative. Research shows that storytelling makes you 22 times more likely to be remembered than facts and figures alone. It’s the glue that makes your message stick."
In today’s episode, I’m going solo to share why storytelling is the ultimate superpower in business. Drawing on real-life examples, behavioral economics, and my own experience, I’ll show you how to use stories to:
✨ Build meaningful connections with your audience and customers.
✨ Boost customer loyalty by 24% and stand out in a crowded market.
✨ Inspire action and drive sales with emotionally engaging narratives.
You will learn:
- Why storytelling changes brain chemistry and fosters deeper empathy.
- How to avoid the common pitfall of overloading your audience with data.
- My CART formula for crafting impactful stories in business presentations.
- The story of Kodak’s missed opportunity and what it teaches us about communication.
Favorite quote ✨
"Sharing your story isn’t about perfection—it’s about resonance. The more authentic you are, the deeper the connection you’ll build with the people who truly align with you."
PS: Connect with me on Instagram, LinkedIn or otherwise drop an email at: hello@shannonjenkins.co