RESONATE
Professionals are often judged by how clearly and effectively they express ideas and influence others — but the real impact comes from how authentically they connect.
Welcome to RESONATE — the podcast where courageous communication leads to transformational influence. This isn’t about corporate speak. It’s about unlocking the magnetic power of authentic connection to create leaders people choose to follow, shift cultures, and inspire action.
Hosted by Shannon Jenkins — the storytelling strategist trusted by leaders at Nestlé, Nespresso, IMD, and Google — RESONATE has reached over 60,000 listeners through 152+ episodes featuring NYT best-selling authors & thought leaders who know that authenticity builds trust and storytelling is a superpower.
Welcome to a new communication era.
Connect with me on IG: https://www.instagram.com/shannonjenkins.co/
LinkedIn: https://www.linkedin.com/in/shannonjenkinsspeakercoach/
Or through my website: https://www.shannonjenkins.co/
RESONATE
Storytelling: The Secret to Skyrocketing Your Sales
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"Stories aren’t just memorable—they’re transformative. Research shows that storytelling makes you 22 times more likely to be remembered than facts and figures alone. It’s the glue that makes your message stick."
In today’s episode, I’m going solo to share why storytelling is the ultimate superpower in business. Drawing on real-life examples, behavioral economics, and my own experience, I’ll show you how to use stories to:
✨ Build meaningful connections with your audience and customers.
✨ Boost customer loyalty by 24% and stand out in a crowded market.
✨ Inspire action and drive sales with emotionally engaging narratives.
You will learn:
- Why storytelling changes brain chemistry and fosters deeper empathy.
- How to avoid the common pitfall of overloading your audience with data.
- My CART formula for crafting impactful stories in business presentations.
- The story of Kodak’s missed opportunity and what it teaches us about communication.
Favorite quote ✨
"Sharing your story isn’t about perfection—it’s about resonance. The more authentic you are, the deeper the connection you’ll build with the people who truly align with you."
PS: Connect with me on Instagram, LinkedIn or otherwise drop an email at: hello@shannonjenkins.co
