RESONATE
RESONATE is your backstage pass to the world of storytelling, branding, and business growth. I’ll take you behind the scenes with top entrepreneurs, thought leaders, and consultants to uncover the real strategies they use to build authentic brands and craft messages that truly resonate. With a mix of actionable advice and inspiring personal stories, this podcast gives you the tools to grow your influence, impact, and income—by mastering the art of storytelling.
And as for me? I’m Shannon Jenkins. I’ve helped executives at Fortune 500 companies like Google, Nespresso, Nestlé, and KPMG—plus some of the biggest online creators— create presentations that get people to sit up, lean in, and take action. But what really lights me up? Helping entrepreneurs, coaches, and consultants find stories that feel real—the ones that connect on a human level and inspire lasting change. (And we’ll have fun along the way, because let’s face it — JOY is the secret to real success).
Connect with me on IG: https://www.instagram.com/shannonjenkins.co/
Or through my website: https://www.shannonjenkins.co/
RESONATE
Three Proven Psychology Principles to Improve Your Marketing and Boost Sales (w/ Phill Agnew)
💌Join the FREE newsletter RESONATE this week to get an exclusive breakdown of three proven psychology principles, tailored to crafting high-converting cold emails.
Want to craft compelling content and communications in 2025? In this episode, I’m joined by Phil Agnew, marketing expert and the brilliant mind behind Nudge, the UK's #1 marketing podcast. Together, we explore the transformative power of behavioral psychology in marketing and personal branding. From understanding decision-making systems to leveraging distinctiveness, anchoring, and reciprocity, this episode is packed with actionable insights to help you captivate your audience and boost conversions.
✨ In this episode, you'll learn:
- How small changes can make a big impact in influencing decisions.
- The principle of distinctiveness: why standing out means more than just being different.
- Anchoring and how the first impression sets the tone for all interactions.
- The science of reciprocity and its power in building trust and engagement.
⚡️ Favorite Quote:
"Specificity builds credibility. ‘492 reviews’ is more persuasive than ‘500 reviews.’
🤍 Book a FREE connection call to see if we are a good match for your speaking, storytelling & communication needs!
PS: Find more inspirational content by following me on Instagram or LinkedIn
PPS: Connect with Phill Agnew through his website here: https://www.nudgepodcast.com/about-me and check out his podcast: Nudge
👉 Check out episodes featuring past guests:
Dr. Jill Bolte Taylor, Lynne McTaggart, Dr. Stephen Porges, Dr. Eben Alexander, Sarah Baldwin, Dr. Lucy Hone, Dan Millman, Bruce Lipton, Anna the Anxiety Coach, Kristen Butler, and more!
Music by: Flood (Instrumental) by RYYZN https://soundcloud.com/ryyzn